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Welcome to UpFront Guitars and Music

Welcome to UpFront Guitars! We've been a little behind in updating our home page, but no doubt we've been plenty busy. Fall and winter tend to be the busy season for musical instrument sales, and we've been hard at work making sure that all our inventory is photographed and posted on our site. We've also recently added CBI cables to our product lineup, and they add a nice cost-effective option for USA-made guitar cables and patch cables.

Now in our fifth year, UpFront guitars has been committed to being your informative and professional source for select high quality guitars and accessories. We carry North American made products from companies like G&L, Breedlove, Godin, Traynor, Emerson Custom, and Knaggs. We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers. We also play, test, and photograph every piece of gear you see on our site. Every word is written by us, and we don't cut and paste ad copy from our supplier's websites. Many internet-based sites claim to offer personal service and deep product knowledge, but for us it's more than a slogan: It's our personal guarantee, and we back it up everyday.  It's clear that consumers are comfortable making significant musical instrument purchases online, and the goal of UpFront guitars is to make that experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.

We accept Paypal, MC, Discover, Visa, or call us at 508-686-6697, or 508-657-1817

What's new at UpFront Guitars?

SolodallasKnaggs  ~  David Allen  ~  G&L  ~  Emerson  ~  Breedlove  ~ Godin  ~  Traynor  ~  Rio Grande  ~  UFG Cables

Solodallas Schaffer Replica

Solodallas has recently moved their production to California, and this has created some temporary shortages. But we're getting every single one we can! The Solodallas Schaffer Replica is heralded as the "Sound of AC/DC" and our customers have been stunned by how it pulls with wool off their sound. Based on the 1970's Schaffer wireless transmitter used by Angus Young and other top players, the Solodallas pedal replicates the harmonic complexity and expansive tones so beloved by the mega-bands of the late 70's. This is an "always on" pedal that makes everything sound bigger and more alive, and is ideal for blues, classic rock and roots players. Back to top


We've got a good selection of product on hand including Kenai, Kenai P-90, Severn and the limited edition Steve Steven model. The Knaggs Kenai is one of ours favorite gigging guitars, and it has changed our expectations of what a set-neck humbucker guitar can do. Giving serious challenge to the title "MVP guitar" is our special order Severn HSS with Kenai-profile 12" radius fretboard and medium frets. Compared to the standard narrower fret 9" radius Severn guitars, these are in our opinion what the Severn should be: A modern "Super Strat" for serious players that need to cover a wide range of sonic territory. Back to top

David Allen Pickups

We've now tested and played a range David Allen Strat® Tele® and humbucker pickups. See our listings or blog posts for complete details and reviews.  David Allen makes a range of "vintage inspired"  pickups but does not restrict himself to only replicating vintage construction. He's chasing "the tone" by using high quality materials and techniques without being hemmed in by the "replica" moniker. David Allen is getting quite a following with top Nashville and session players, and is also the option pickup in many Knaggs guitar models. Back to top

G&L - New guitars coming in from G&L every month and we've got some pretty neat items on the way or on the shelves.

G&L "Monkey Pod" Guitars - G&L got their hands on a couple dozen East Indian Walnut body blanks, also known as Monkey Pod. Monkey Pod is a bright, responsive tonewood that is also very light, and Money Pod guitars are some of the lowest weight guitars out there. If you like the look of deeply textured natural finish guitars, then Monkey Pod is up your alley.

G&L Empress Bass Guitars - Empress is an excellent tonewood for bass guitars: Light, bright, but offering a full frequency response from bottom to top. We've got a some interesting Empress models in stock, along with our other lighter weight tonewood, Pine. Both woods offer comfortable weight for those long gigs, and excellent tone. Check them out.

UpFront Guitars is now a G&L Premier Dealer - G&L has recognized select dealers across the United States as "G&L Premier Dealers" and UpFront Guitars is proud to be one of them. G&L Premier Dealers are committed to having a good selection of guitars and basses in stock at all times, and priority availability on new models. While we are always working to catch up on photography and listings, you can be assured that we've always got a wide variety of USA models in stock at all times. And of course we love to do special orders, and now have an enhanced quote feedback form that provides detailed order information and reduces the opportunity for miscommunication.

Price increase and new specifications! - As of July 1st, G&L has increased prices, and also revamped their pricing structure. In addition they've made several changes to standard neck profiles and pickup options. Most notably on several guitars, G&L will be using their own USA humbucker in place of the Seymour Duncan pickups. A couple "fringe" models have been discontinued, but all the old favorites are still there. For more details see our blog post: http://tiny.cc/7oc6zx

G&L 35th Anniversary Model - Now at their "Emerald" anniversary, G&L will be releasing a limited production line of 35th Anniversary guitars in emerald green. This special run of guitars will be available in ASAT Special, Bluesboy, Legacy, LB-100 and M-2000 versions. More details and photos will be available shortly.

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Emerson Custom

PRS wiring assemblies now in stock: Customers keep raving about how much better their guitars and basses sound with an Emerson wiring assembly. It's true! You'll be surprised what good components can do for your sound, even on a high end guitar. Emerson assemblies now come with their own made in USA paper-in-oil capacitor. This is not "New Old Stock" but "New Stock" made just for Emerson.  They worked many months in development with a US manufacturer, and these high quality components allow Emerson to control the quality of their materials, and not be subject to the whims of surplus NOS inventory. Back to top

Breedlove Guitars

We've got a great selection of USA Breedlove models in stock including their Legacy, Premier and Oregon lines in a range of body styles. We also have a couple of their imported Pursuit and Solo models in stock too. These guitars offer great playability and build quality for the player on a tighter budget. If you are in the market for a top quality USA acoustic, Breedlove is a worthwhile addition to your list of "must try" guitars.   Back to top

Godin - Godin is without a doubt the best price-to-value guitar made in North America. Lots of great product and new models for 2015:

Core CT (Carve Top) - For a top quality set-neck guitar that you'll never outgrow, look no further than the Godin Core CT. We love the Godin Core line, and for 2015 Godin added a carved top, and chambered Spanish Cedar back to help keep the weight down. Spanish Cedar is really a form of mahogany, but it's typically lighter in weight than other varieties. These guitars still play and feel like the originals, but look better and weigh in the comfortable mid-seven pound range. Take our word for it: These are the real deal.

Godin Montreal Premiere Supreme - Godin has taken their great Montreal Premiere model and upgraded it with a flame maple top, Seymour Duncan pickups, and a beautiful bound maple neck. Not just a cosmetic upgrade, the Montreal Premiere Supreme has a bigger and more substantial tone to match it's looks.

Session Ltd - Godin has taken the popular Session guitar, contoured the body, made it a little thinner to reduce the weight, and dropped in a Seymour Duncan  SH-11 pickup in the bridge instead of the standard Godin humbucker. They look about twice the money, but are just a small premium over the standard Session. These also come in some very nice metallic finishes. We've now got gold and metallic blue models in stock, and they look real sharp.

Session Custom '59 - Think of this as a "Godin Bluesboy" and you get the picture. But Godin switched to the Seymour Duncan '59 in the neck to provide a little more attack and a better tonal match to their Alnico bridge pickup. Good idea, and a very good guitar.

Old Style Core P90 and HB - We still have a few of the 2014 models in stock at great prices. While they last, they are excellent sounding guitars and a real steal.

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Traynor/Yorkville Sound

New in the shop is the 15-watt Traynor YGL 12-inch combo. It's a simple single channel EL-84 powered combo with Celestion Greeback speaker and digital reverb. While priced well below smaller boutique combos, we were mightily impressed with how natural and open it sounded. Great for gigs, home or studio, and not your typical budget combo! We've had some great real-world gigging experience with the Traynor SB200 15" bass combo amp. For smaller clubs or with the XLR-out for larger situations, it's 35 pounds of high quality sound that you can carry with one hand.  Back to top

Rio Grande Pickups

Whether it's the P-90 "Bluesbar" or Dogear style "Dogbar" players have been very hot for Rio Grande's P-90 replacement pickups. This includes the "Dirty Harry" series of P-90 inspired Strat® and Tele® pickups. Built like a P-90, they give guitarists a great way to getter fatter, richer rock tones without losing the single coil edge. It’s hard to imagine a pickup that Rio Grande doesn’t make (or won’t make), and if you are looking for a special color or configuration, drop us a line. Rio is very flexible and they might surprise you. Back to top

UpFront Guitars Cables

Our guitar cables are getting a makeover with a nicer, silkier feeling tweed covering. And don’t forget our UpFront Evidence Audio patch cables. Solid core is sonically better, and these cables do make a difference. You can spend less, but you’ll only have to buy these cables once, and you’ll sound better. Back to top