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Welcome to UpFront Guitars and Music

We're here to help you find your sound!


Click Here for Gear that has arrived but is not yet listed on the site.


Since 2010 UpFront Guitars has been committed to being your informative and professional source for select high-quality guitars and accessories. We carry North American made products from companies like G&L, Heritage, Godin, Emerson Custom, David Allen, SoloDallas and Knaggs.

  • We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers.
  • We also play, test, and photograph every piece of gear you see on our site.
  • Every word is written by us, and we don't cut and paste ad copy from our supplier's websites.
  • "Personal service and deep product knowledge" is more than a slogan: It's our personal guarantee, and we back it up every day. 
  • The goal of UpFront Guitars is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.
  • We are happy to trade, consign for cash, or sell your gear for store credit. Check out our Special Orders/Trade/Credit options and give us a call.

We accept Paypal, MC, Discover, Visa, and Amex. Or call us at 508-686-6697, or 508-657-1817

What's new at UpFront Guitars?

ESP Guitars - While primarily known as a "metal" guitar, there is much more to ESP than meets the eye. We have been super impressed with the line and are starting to build up a stock of their USA and Japan built models. Look into what ESP has to offer and you'll be equally impressed.

JAM Pedals - Hand built in Greece, JAM pedals are used by some of the most influential players out their including John Scofied and Julian Lage. JAM pedals starts with classic design inspirations and takes them to the next level. Simple controls but mind-blowing capabilities are the hallmark of JAM. Custom artwork and configurations are also available.

Little Walter Tube Amplifiers - Hand wired and fully point-to-point amplifiers made in North Carolina, and used by the likes of Vince Gill and Brent Mason. While inspired by vintage American amplifier designs, Little Walter amplifiers are not clones of anything, and have made quite a name with Nashville guitar and pedal steel players. Amplifiers are a huge part of your tone, and you owe it to yourself to check out Little Walter.

Knaggs - After much consideration we are closing out our stock of Knaggs guitars. Special pricing is available while stock lasts!

David Allen - Due to availability issues, we will not be re-stocking David Allen pickups. Only available while stock lasts!

G&L -  The new G&L Doheny is here! Straight from the 60's SoCal Surf scene, the Doheny looks retro, but is 100% G&L including their new wide bobbin MFD pickup. Now available are the Doheny Deluxe and Doheny Semi-Hollow models too! Check out our video here: https://www.youtube.com/watch?v=gVgwTjcJ7Oc&t=33s

Porter Pickups - Greater selection now in stock! We really like to work with the folks at Porter, and have decided to expand our offerings of their pickups. We are still working to get them listed, so drop us a line if you are looking for a particular item.

Emerson Custom - The Emerson Pomeroy Distortion/Boost pedal is now in stock! Packed with features and built like a brick you-know-what. Still working on our own list and review but check out this video from Emerson: https://www.youtube.com/watch?v=0x1I2ZxUgxo

Keeley Pedals - Now in stock: We've been deliberately abstaining from the pedal craze, but we wanted to offer our customers a line that is high quality, comprehensive, and geared for the serious player. The Keeley line checks all those boxes and their level of features and workmanship is outstanding. Over 20 models in stock including the D&M Drive, Filaments, and Caverns

Heritage - Now in stock: Heritage has new owners, new energy, better marketing and is adding more consistency and shorter lead-times to boot. The quality and playability of Heritage guitars are inspiring, and they really set the bar for small builder Gibson-inspired guitars.

Norman, Art and Lutherie - Godin has done some nice refreshes on both these historic Godin acoustic guitar brands. We've got several in stock, and they offer great playing acoustic guitars that are made in Canada at a very reasonable price. All have built-in electronics and gig bags and are the perfect mid-priced guitar for hobbyists, songwriters, and coffeehouse troubadours.

Godin - Plenty of new stuff from NAMM 2017, including the new Satin Gloss Summit line at great pricing. These pack many of the features of the regular Summit line at a very competitive price point. We've also got their new Stadium 59 in stock, in their new Dessert Green finish, and it's a total looker.

Emerson Custom - Pound-for-pound an Emerson wiring assembly is still one of the best upgrades you can make to your guitar. Emerson is also releasing a new pedal this Spring called the Pomeroy. It's a wildly flexible boost/distortion pedal that truly fits the term workstation. They are just out now, and we have both black and white available in stock.


GEAR that's HERE, but NOT yet listed:

Always doing our best to get gear up online quickly, but still working on these. They're HERE (as of 3/30/18) but not yet listed, so contact us...

Gear Here But Not Yet Listed



Studio Address:
16 Beaver Pond Road
Bellingham, MA

NEW Studio Winter Hours:
Mon-Tues 12 - 6
Wed-Fri 10 - 6
Sat 10 - 4
Sun and after close weekdays - welcome by Appointment

We accept payments by PayPal
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