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Welcome to UpFront Guitars and Music

Call UpFront Guitars to find the right guitar for you

Since 2010 UpFront guitars has been committed to being your informative and professional source for select high quality guitars and accessories. We carry North American made products from companies like G&L, Godin, Traynor, Emerson Custom, David Allen, SoloDallas and Knaggs.

  • We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers.
  • We also play, test, and photograph every piece of gear you see on our site.
  • Every word is written by us, and we don't cut and paste ad copy from our supplier's websites.
  • Personal service and deep product knowledge is more than a slogan: It's our personal guarantee, and we back it up everyday. 
  • The goal of UpFront guitars is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.
  • We are happy to trade, consign for cash, or sell your gear for store credit. Check out our Special Orders/Trade/Credit options and give us a call.

We accept Paypal, MC, Discover, Visa, and Amex. Or call us at 508-686-6697, or 508-657-1817

What's new at UpFront Guitars?

We just got back from the NAMM show, which is always a lot of fun, and way too much ground to cover in just a couple days. Check out our quick NAMM video on our YouTube Channel. We do have a few great new things coming down the pike:

G&L -  We had a fun visit to the factory and got to meet a lot of the people that we talk to every day. For 2017 G&L will be offering Basswood and Okoume as optional body wood materials. Basswood is a good alternative to Alder and is consistently lighter in weight. Ditto for Okoume, which is a good Mahogany alternative and again tends to be lighter in weight. It's medium orange/brown tone makes it a good pick for amber and honey finishes. Block inlays will also soon be an option, and these look great on bass guitars.

Latest G&L "Live at Leo's" video for the LB-100: https://www.youtube.com/watch?v=htSak6n9qFk&feature=youtu.be

Godin - Godin has some new variations of their Montreal and Summit lines with pickup options from TV Jones, Bare Knuckles and Lollar. These are Godin's top of line products and we've got a couple on order. We've also got one of their new Session Custom '59 Ltd's in stock, which comes in just one color, Coral Blue. It features Godin's new T-Style bridge and weighs in at just over seven pounds.

Norman, Art and Lutherie - Godin has done some nice refreshes on both these historic Godin acoustic guitar brands. We're going to jump on board, and they offer great playing acoustic guitars that are made in Canada at a very reasonable price. In particular the A&L Legacy and Roadhouse series offer great finishes and built in electronics.

Heritage - Heritage is to Gibson what G&L is to Fender and Knaggs is to PRS. So it makes perfect sense for us! Heritage has new owners, new energy, better marketing and is adding more consistency and shorter lead-times to boot. We have several guitars in the pipeline that should arrive late spring. If you've never played one, it will be love at first riff.

Keeley Pedals - We've been deliberately abstaining from the pedal craze, but we wanted to offer our customers a line that is high quality, comprehensive, and geared for the serious player. The Keeley line checks all those boxes and we look forward to having a good selection of product on board in the next couple months.

Emerson Custom - Emerson is releasing a new pedal this winter called the Pomeroy. It's a wildly flexible boost/distortion pedal that truly fits the term workstation. They are just being built now, and we hope to snag a few and check them out very soon.


Studio Address:
16 Beaver Pond Road
Bellingham, MA

Studio Hours:
10 AM - 6 PM Mon-Fri
Sat/Sun by Appointment

We accept payments by PayPal
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