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Welcome to UpFront Guitars and Music

We're here to help you find your sound!


Since 2010 UpFront Guitars has been committed to being your informative and professional source for select high-quality guitars and accessories. We carry North American made products from companies like G&L, Heritage, Godin, Emerson Custom, David Allen, SoloDallas and Knaggs.

  • We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers.
  • We also play, test, and photograph every piece of gear you see on our site.
  • Every word is written by us, and we don't cut and paste ad copy from our supplier's websites.
  • "Personal service and deep product knowledge" is more than a slogan: It's our personal guarantee, and we back it up every day. 
  • The goal of UpFront Guitars is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.
  • We are happy to trade, consign for cash, or sell your gear for store credit. Check out our Special Orders/Trade/Credit options and give us a call.

We accept Paypal, MC, Discover, Visa, and Amex. Or call us at 508-686-6697, or 508-657-1817

What's new at UpFront Guitars?

G&L -  The new G&L Doheny is here! Straight from the 60's SoCal Surf scene, the Doheny looks retro, but is 100% G&L including their new wide bobbin MFD pickup. Check out our video here: https://www.youtube.com/watch?v=gVgwTjcJ7Oc&t=33s

Emerson Custom - The Emerson Pomeroy Distortion/Boost pedal is now in stock! Packed with features and built like a brick you-know-what. Still working on our own list and review but check out this video from Emerson: https://www.youtube.com/watch?v=0x1I2ZxUgxo

Keeley Pedals - Now in stock: We've been deliberately abstaining from the pedal craze, but we wanted to offer our customers a line that is high quality, comprehensive, and geared for the serious player. The Keeley line checks all those boxes and their level of features and workmanship is outstanding. Over 20 models in stock including the D&M Drive, Filaments, and Caverns

Heritage - Now in stock: Heritage has new owners, new energy, better marketing and is adding more consistency and shorter lead-times to boot. The quality and playability of Heritage guitars are inspiring, and they really set the bar for small builder Gibson-inspired guitars.

Norman, Art and Lutherie - Godin has done some nice refreshes on both these historic Godin acoustic guitar brands. We've got several in stock, and they offer great playing acoustic guitars that are made in Canada at a very reasonable price. All have built-in electronics and gig bags and are the perfect mid-priced guitar for hobbyists, songwriters, and coffeehouse troubadours.

David Allen - Now offering David Allen loaded Strat pickguards built by us in our shop. We are making a couple standard models for stock, but can pretty much build up any in-stock David Allen Strat pickup set. Featuring 3-ply white Fender or WD pickguards, Emerson Strat 5-way wiring assemblies, these loaded pickguards are high performance drop-in upgrades.

Godin - Godin has some new variations of their Montreal and Summit lines with pickup options from TV Jones, Bare Knuckles and Lollar. These are Godin's top of line products and we've got a couple on order. We've also got one of their new Session Custom '59 Ltd's in stock, which comes in just one color, Coral Blue. It features Godin's new T-Style bridge and weighs in at just over seven pounds.

Emerson Custom - Pound-for-pound an Emerson wiring assembly is still one of the best upgrades you can make to your guitar. Emerson is also releasing a new pedal this Spring called the Pomeroy. It's a wildly flexible boost/distortion pedal that truly fits the term workstation. They are just out now, and we have both black and white available in stock.

Studio Address:
16 Beaver Pond Road
Bellingham, MA

NEW Studio Winter Hours:
Mon-Tues 12 - 6
Wed-Fri 10 - 6
Sat 10 - 4
Sun and after close weekdays - welcome by Appointment

We accept payments by PayPal
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