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  • Come Visit! STUDIO Hours: Tues-Fri 10-6 / Sat 10-4
    16 Beaver Pond Road, Bellingham, MA (residential)


Here to help you find YOUR sound!

Since 2010 UpFront Guitars has been committed to being your informative and professional source for select high-quality guitars and accessories. We carry North American made products from companies like G&L, Heritage, Godin, ESP, Harmony, Little Walter, Traynor, Emerson Custom, JAM Pedals, SoloDallas, Keeley, Porter, Rio Grande, Levy's, CBI, and Gator.

  • We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers.
  • We also play, test, and photograph every piece of gear you see on our site.
  • Every word is written by us, and we don't cut and paste ad copy from our suppliers' websites.
  • "Personal service and deep product knowledge" is more than a slogan: It's our personal guarantee, and we back it up every day.
  • The goal of UpFront Guitars is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.

Harmony at UpFront Guitars

Studio Collage

What's New!

     G&L Skyhawks 

The first batch of G&L Skyhawk HH’s have arrived!
This new Fullerton Deluxe model offers a unique twist on the
“bolt on Les Paul” theory that is both familiar and refreshing. Alder or Okoume, G&L covered humbuckers and endless fun. In stock now in Surf Green and Old School Tobacco.

    JAM Custom Multipedals

Hand built in Greece, JAM pedals are used by some of the most influential players out there including John Scofield and Julian Lage. Simple controls but mind-blowing capabilities are the hallmark of JAM. Custom artwork and configurations are also available.

    Little Walter Tube Amps

Hand wired, fully point-to-point amplifiers from North Carolina, and used by pros like Vince Gill and Brent Mason. Inspired by vintage American amplifier designs, Little Walter amplifiers are not clones of anything, and are making their mark with touring pros and session players alike.

** Gear Here but not Yet Listed **
We try our hardest to get you the pictures and listings for gear as soon as it arrives, but some are still waiting in line for their turn in the Photo Booth. Click here for gear that's arrived but not yet listed, and call or email for more information.
  UpFront Guitars Team at Winter NAMM 2019
Check out our NAMM 2019 Blog to hear all about it!
  Scott Taruli and the Godin Kingpin P90 on YouTube