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Celebrating our 10th Year in Business!! 
Tues-Fri 10-6 / Sat 10-4 ~ 508-686-6697 / 508-657-1817
Be well, stay healthy, and let music lighten your day.
       Masks, hand sanitizing, and social distancing required.

'Tis the Sale Season ~ 15% off EFFECTS PEDALS 11/26-12/1
(psst ... Want it now? Keeley is on sale today.) 



We're here to help you find YOUR sound!

Since 2010 UpFront Guitars, family-owned and operated, has been committed to being your informative and professional source for select high-quality guitars, amps, and accessories. So when you shop at UpFront Guitars, you'll be dealing with people who know the product, play the product, and can help you decide which piece fits your style and musical ambitions.

Supporting Music4Kids and their upcoming event ~ the Sugar Ray and Mike Welch, Veronica Lewis, Nolan Leite Experience benefit concert ~ is an important endeavor. When we know more about date of the event, we will post it here. Please support Music4Kids mission to make the magic of music education available to children who otherwise may not have access.

The small but mighty Hughes & Kettner Spirit of ... NANO Mini Amps are here! More info on Spirit of Rock, Spirit of Metal, and Spirit of Vintage.
Spirit of Metal, Rock, or Vintage Nano Mini Amp
The Harmony Comet shot its way to our hearts since we first saw the prototype at NAMM! They are available now and on their way to UFG! Drop us a line or call with any questions.
Harmony Comet

Meet the folks who know the gear
You see it, we have it on the shelf!
Got a question? We're happy to get you an answer.

What's New!

Harmony Guitars are back and better...diggin' the new models introduced at NAMM 2020! 
  • built in the same Michigan USA factory as the famous Heritage guitars
  • retro, but not dated
  • nitro finishes
  • proprietary foil pickups
  • comes with a Mono Vertigo pro gig bag!
JAM Pedals from Greece custom Delay Llama XTREME
JAM Pedals Delay Llama XTREME with wild sounds and, if you choose, hand-created original or custom artwork. 
  • Hand built in Greece,
  • used by some of the most influential players out there including John Scofield and Julian Lage
  • Simple controls but mind-blowing capabilities
  • Custom artwork/configurations
ESP multi-scale fan fret NAMM 2020
We are certainly fans of the (fan) angled frets on the ESP LTD M-1000 multi-scale. This one is heading our way from NAMM 2020 and joins its natural finish cousin in the studio. They are incredibly comfortable to play. Come check it out!

Teisco pedal offerings NAMM 2020
Teisco is back! That quirky 60's brand is back adding THREE new pedals - Overdrive, Distortion, and Interface - to their first group of Boost, Fuzz, and Delay! Yes, that's right, you see a laptop next to the Interface pedal - offering a dizzying array of options.  Thoughtful features, rugged design and 60's-kitsch graphics will light up your board in both looks and tone.
Eric and Gordon checking out Earthquaker pedals NAMM 2020
Earthquaker pedals rocked our world when exploring outside the vintage/traditional box, offering players avant garde and unique effects. Let us know which ones you like best, and you'll find it at UFG.

Chad Taylor checks out the G&L SB2 Bass