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  • Come Visit! STUDIO Hours: Tues-Fri 10-6 / Sat 10-4
    16 Beaver Pond Road, Bellingham, MA (residential)
  •                ** SPECIAL Studio Hours Sat 10/19 ~ 10AM-Noon, 2-6PM **                                       


Here to help you find YOUR sound!

Since 2010 UpFront Guitars has been committed to being your informative and professional source for select high-quality guitars and accessories. We carry North American made products from companies like G&L, Heritage, Godin, ESP, Harmony, Little Walter, Traynor, Emerson Custom, JAM Pedals, SoloDallas, Keeley, Porter, Rio Grande, Levy's, CBI, and Gator.

  • We specifically focus on just a few selected brands that offer exceptional value for the gigging performer, serious hobbyist, or player looking to take their gear up a notch. By being focused, it also means that we keep a good stock on hand, and have close relationships with our suppliers.
  • We also play, test, and photograph every piece of gear you see on our site.
  • Every word is written by us, and we don't cut and paste ad copy from our suppliers' websites.
  • "Personal service and deep product knowledge" is more than a slogan: It's our personal guarantee, and we back it up every day.
  • The goal of UpFront Guitars is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.

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What's New!


Harmony Guitars are back, built in the USA in the same Michigan factory as the famous Heritage guitars. Retro, but not dated, and with nitro finishes and proprietary foil pickups. Plus they include a Mono Vertigo professional gig bag! They are a great value in a USA guitar.
    JAM Custom Multipedals

Hand built in Greece, JAM pedals are used by some of the most influential players out there including John Scofield and Julian Lage. Simple controls but mind-blowing capabilities are the hallmark of JAM. Custom artwork and configurations are also available.

    Little Walter Tube Amps

Hand wired, fully point-to-point amplifiers from North Carolina, and used by pros like Vince Gill and Brent Mason. Inspired by vintage American amplifier designs, Little Walter amplifiers are not clones of anything, and are making their mark with touring pros and session players alike.


The Eclipse is a classic ESP model that offers the versatility of the  single cut aesthetic, with materials and build quality you might only see from custom builders. In stock now, this Tiger Eye Burst ESP USA Eclipse is a real work of art.
  UpFront Guitars Team at Winter NAMM 2019
Check out our NAMM 2019 Blog to hear all about it!
  Scott Taruli and the Godin Kingpin P90 on YouTube