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Come Visit! STUDIO Hours: Tues-Fri 10-6 / Sat 10-4
                  16 Beaver Pond Road, Bellingham, MA (residential)               




We're here to help you find YOUR sound!

Since 2010 UpFront Guitars, family-owned and operated, has been committed to being your informative and professional source for select high-quality guitars, amps, and accessories. Whether you are visiting us locally or shopping online, you get the same level of attention and service.

Meet the folks who know the gear
You see it, we have it on the shelf!
Got a question? We're happy to get you an answer.

What's New!

Harmony Guitars are back and better...diggin' the new models introduced at NAMM 2020! 
  • built in the same Michigan USA factory as the famous Heritage guitars
  • retro, but not dated
  • nitro finishes
  • proprietary foil pickups
  • comes with a Mono Vertigo pro gig bag!
JAM Pedals from Greece custom Delay Llama XTREME
JAM Pedals Delay Llama XTREME with wild sounds and, if you choose, hand-created original or custom artwork. 
  • Hand built in Greece,
  • used by some of the most influential players out there including John Scofield and Julian Lage
  • Simple controls but mind-blowing capabilities
  • Custom artwork/configurations
ESP multi-scale fan fret NAMM 2020
We are certainly fans of the (fan) angled frets on the ESP LTD M-1000 multi-scale. This one is heading our way from NAMM 2020 and joins its natural finish cousin in the studio. They are incredibly comfortable to play. Come check it out!

Teisco pedal offerings NAMM 2020
Teisco is back! That quirky 60's brand is back adding THREE new pedals - Overdrive, Distortion, and Interface - to their first group of Boost, Fuzz, and Delay! Yes, that's right, you see a laptop next to the Interface pedal - offering a dizzying array of options.  Thoughtful features, rugged design and 60's-kitsch graphics will light up your board in both looks and tone.
Eric and Gordon checking out Earthquaker pedals NAMM 2020
Earthquaker pedals rocked our world when exploring outside the vintage/traditional box, offering players avant garde and unique effects. Let us know which ones you like best, and you'll find it at UFG.

Chad Taylor checks out the G&L SB2 Bass