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What's New!?

Orama is the new Orange! The new Crazy Tube Circuit Orama channels the sound of the Orange OR120 with the exceptional Frantone Peachfuzz inspired circuit. It's everything from big British clean to Mastodon-style heavy crunch.

New at NAMM is Yamaha Pacifica SC Series Standard Plus. Blending classic design with modern sensibility for today's guitarist, and features Rupert Neve developed pickups for clean balanced tones.

Now available, the new Earthquaker ZEQD all-analog tube preamp! Designed in conjunction with Dr. Z it's simple, intuitive analog warmth for live rigs, recording, practice....anything.

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We're here to help you find YOUR sound!

Since 2010 UpFront Guitars and Music LLC, family-owned and operated, has been committed to being your informative and professional source for select high-quality guitars, amps, and accessories. So when you shop at UpFront Guitars, you'll be dealing with people who know the products, play the product, and can help you decide which piece fits your style and musical ambitions.

G&L News - As of 9/15/25 G&L has ceased operations at Fender Ave. Certain assets have been sold to Fender Musical Instruments, but we know of no plans to restart production of G&L products. Refer to our blog post for more information.

You can still use our RESOURCES page as a reference, and we will share any news as it happens

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2 South Maple St. #3
Bellingham, MA
Call us now: 508-657-1817
Email: studio@upfrontguitars.com
Tue - Thu: Noon – 6PM
Fri: 10AM – 6PM
Sat: 10AM – 4PM
Sun/Mon: Closed

About UpFront Guitars and Music LLC

Founded in 2010, we are a family-run business, committed to being your professional source for select high-quality guitars and accessories. Our goal is to make your experience as informative and enjoyable as possible. So whether you are visiting us locally or shopping online, you get the same level of attention and service.